Brand Heritage Fitz's Bottling Company has a strong, nostalgic brand rooted in its historic roots dating back to 1947. Its revival in 1993, along with its authentic retro bottling line, offers a compelling story that can be leveraged to attract customers seeking authentic, craft beverage experiences.

Product Differentiation With a unique formula featuring natural roots, spices, and cane sugar, coupled with a diverse portfolio of 19 soda flavors including draft options, Fitz's provides a premium and differentiated product line ideal for premium retail, hospitality venues, and specialty beverage partnerships.

Location Advantage Situated in the vibrant Delmar Loop, a highly recognized street, and with a second location in South County, Fitz's has access to high-foot-traffic areas and can explore expansion opportunities into additional urban or tourist-heavy markets.

Market Positioning Compared to similar regional beverage companies, Fitz's maintains a moderate revenue range ($10M – $25M) and a dedicated customer base, suggesting opportunities for targeted sales in both retail distribution and wholesale foodservice segments.

Sustainable Appeal Using all-natural ingredients and maintaining authentic production methods, Fitz's appeals to health-conscious consumers and those seeking eco-friendly, artisanal beverages, presenting potential for collaborations with organic retailers and health-focused foodservice providers.