Brand Expansion Leverage Jones Soda Co.'s growing cannabis product line under Mary Jones to cross-sell into cannabis retailers and cannabis-focused beverage distributors, expanding beyond traditional soda channels into licensed cannabis lifestyle outlets and convenience stores with dedicated shelf space.

Licensed Product Push capitalize on recent Fallout themed and Vault-Tec collaborations to pursue licensing partners and themed product programs with major entertainment and gaming retailers, theme parks, and mass merchandisers seeking limited-edition, high-margin SKUs.

Club Store Strategy Target club store networks and national retailers with the Fallout Sunset Sarsaparilla and Vault-Tec lines as premium, collectible multi-packs to drive unit velocity and test high-visibility seasonal SKUs, while offering co-branded consumer promos.

Zero Calorie Opportunity Expand Zero Sugar versions and future zero-calorie launches to mainstream and health-conscious channels, including gym/hospitality partnerships and online DTC bundles, to diversify offer tiers and broaden appeal without sacrificing flavor branding.

Tech and Data Enablement Utilize existing tech stack (Shopify, Klaviyo, AWS) to execute targeted omnichannel campaigns, dynamic content, and loyalty programs for both Jones Soda and Mary Jones cannabis products, unlocking data-driven sales plays and co-marketing with retailers.