Diversified SKU Leverage Jones Soda Co.’s premium craft sodas alongside the Mary Jones cannabis brand to cross-sell to existing beverage and cannabis retailers, focusing on premium shelf-space and bundled promotions.

Cannabis Expansion Target opportunities in cannabis-adjacent retail channels and non-traditional outlets seeking compliant, branded beverage alternatives, highlighting Mary Jones products as a differentiated line to capture interest from cannabis consumers.

Co-Brand Collaborations Exploit recent partnerships (Rap Snacks, Crayola) to propose co-branded limited editions with retailers and distributors, creating exclusive SKUs that drive foot traffic and seasonal demand.

Growth Velocity Capitalize on strong Q2 revenue growth by engaging distributors and retailers with time-limited promotions and case-vehicle programs to convert rising demand into expanded shelf presence.

Digital & Retail Enablement Offer turnkey digital and point-of-sale support using Jones Soda’s tech stack (Shopify, Power BI analytics, Osano) to optimize promotions, inventory, and performance tracking for retailer partners.