Insights

Expanding Customer Base Fivestars has established a large and active network with over 70 million users and 12,000+ small business clients, providing a significant opportunity to upsell additional marketing, payment, and loyalty solutions to existing merchants.

Recent Strategic Partnerships Collaborations with notable brands such as Supercuts and Straw Hat Pizza demonstrate a growing acceptance of Fivestars’ loyalty programs in various retail sectors, opening avenues to target similar franchise chains and small businesses seeking integrated customer engagement tools.

Acquisition by SumUp Being part of SumUp’s global ecosystem with over 3 million merchants across multiple markets enhances Fivestars’ credibility and offers access to international expansion opportunities, particularly in markets where SumUp operates, for tailored marketing and payment solutions.

Tech and Innovation Focus Fivestars' deployment of advanced technology stacks and recent launch of the Fivestar App indicates a commitment to digital innovation, providing a basis for selling complementary software, integrations, and enhanced analytics services to improve client retention and engagement.

Financial Growth Potential With revenue estimates between $250M and $500M and recent funding of $52M, Fivestars shows strong financial health and investment capacity, presenting opportunities for cross-sell of premium solutions, data analytics, and automated marketing services designed to scale with their growth trajectory.

Fivestars Tech Stack

Fivestars uses 8 technology products and services including SciPy, Rakuten Advertising, Loggly, and more. Explore Fivestars's tech stack below.

  • SciPy
    Advanced Analytics And Data Science
  • Rakuten Advertising
    Advertising
  • Loggly
    Analytics
  • Salesforce Desk
    Customer Relationship Management
  • Atlassian Jira
    Issue Trackers
  • Ubuntu
    Operating Systems
  • Datadog
    Real User Monitoring
  • Google Hangouts
    Web Conferencing

Media & News

Fivestars's Email Address Formats

Fivestars uses at least 1 format(s):
Fivestars Email FormatsExamplePercentage
First.Last@fivestars.comJohn.Doe@fivestars.com
92%
First@fivestars.comJohn@fivestars.com
6%
FLast@fivestars.comJDoe@fivestars.com
1%
Last.First@fivestars.comDoe.John@fivestars.com
1%

Frequently Asked Questions

What is Fivestars's phone number?

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You can contact Fivestars's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Fivestars's official website and social media links?

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Fivestars's official website is fivestars.com and has social profiles on LinkedInCrunchbase.

What is Fivestars's NAICS code?

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Fivestars's NAICS code is 52 - Finance and Insurance.

How many employees does Fivestars have currently?

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As of December 2025, Fivestars has approximately 201 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Cto Of Sumup Na And Head Of Bd: M. C.Chief Operating Officer: D. K.Chief Technology Officer Chief Technology Officer And Co-Founder: D. M.. Explore Fivestars's employee directory with LeadIQ.

What industry does Fivestars belong to?

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Fivestars operates in the Financial Services industry.

What technology does Fivestars use?

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Fivestars's tech stack includes SciPyRakuten AdvertisingLogglySalesforce DeskAtlassian JiraUbuntuDatadogGoogle Hangouts.

What is Fivestars's email format?

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Fivestars's email format typically follows the pattern of First.Last@fivestars.com. Find more Fivestars email formats with LeadIQ.

How much funding has Fivestars raised to date?

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As of December 2025, Fivestars has raised $52M in funding. The last funding round occurred on Oct 16, 2020 for $52M.

When was Fivestars founded?

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Fivestars was founded in 2011.

Fivestars

Financial ServicesCalifornia, United States201-500 Employees

Fivestars helps local businesses grow by turning their credit card reader into an all-in-one payments and automated marketing program. Our mission is to help businesses and communities thrive by turning every transaction into a relationship. Since launching in 2011, Fivestars has become a robust national commerce network, with 70 million users discovering and driving sales to 12,000+ small businesses. We help drive over 100 million transactions and $3 billion in local merchant sales annually. More than 1 million people sign up monthly to support the local businesses that make our neighborhoods great.

In Oct 2021, Fivestars was acquired by SumUp – a financial technology company that allows businesses of all sizes to receive payments quickly and simply, both in-store and online. Named as Europe’s fastest-growing company in the Inc. 5000, SumUp supports over 3 million merchants globally and operates in 34 markets across Europe, the U.S., Brazil and Chile. With its card terminals and online services relied upon by businesses of all sizes from DHL to black cab drivers – SumUp is the partner of choice for small businesses from every walk of life.

Section iconCompany Overview

Phone number
NAICS Code
52 - Finance and Insurance
Founded
2011
Employees
201-500

Section iconFunding & Financials

  • $52M

    Fivestars has raised a total of $52M of funding over 6 rounds. Their latest funding round was raised on Oct 16, 2020 in the amount of $52M.

  • $250M$500M

    Fivestars's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $52M

    Fivestars has raised a total of $52M of funding over 6 rounds. Their latest funding round was raised on Oct 16, 2020 in the amount of $52M.

  • $250M$500M

    Fivestars's revenue is estimated to be in the range of $250M$500M

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