Enterprise Data Movement Fivetran leads in centralized data movement across hundreds of SaaS apps and databases with multicloud, on prem, and hybrid destinations. This creates high value sales opportunities with large enterprises seeking reliable secure data pipelines for AI ML analytics and operational workloads. Target industries include finance media and travel that already rely on Fivetran through brands like Morgan Stanley, Condé Nast, and JetBlue.

Strategic Partnerships Recognitions as a Microsoft Marketplace Partner of the Year 2025 and a Snowflake leader signal strong co selling potential with Azure and Snowflake customers. Align outreach around joint success stories integrations and marketplace placements to accelerate deals with data teams and CIOs in large enterprises.

AI Readiness Acquisitions and product momentum around AI ready data transformations, including Tobiko Data and the reported interest in dbt Labs, point to a strong angle for AI analytics teams. Position Fivetran as the backbone for AI enabled data lakes and marts with fast ingestion from many sources and reliable transformation pipelines, including the new SQL Server binary log reader for sensitive high volume environments.

SQL Server Focus The new SQL Server binary log reader opens cross sell opportunities with organizations that run high volume and sensitive SQL Server workloads, such as finance healthcare and manufacturing. Emphasize secure real time change data capture and easy migration to cloud destinations to address governance and compliance concerns.

Scale Opportunity With revenue in the range of one to ten billion and a global enterprise customer base Fivetran demonstrates credible scale for taking on large deployments. Use this to engage procurement and CIO level stakeholders with tiered licensing and flexible deployments across on prem multicloud and hybrid architectures.