Mid-market Audit FJ & Associates, PLLC is a Utah-based full-service accounting and consulting firm with 11-50 employees and revenue in the 10M–25M range, indicating a mid-sized business profile that could benefit from expanded audit, tax, and government/non-profit services to scale operations.

Niche Audit Expansion The firm emphasizes Affordable Housing Projects, HUD, USDA-RD, and IRC Section 42 Tax Credits, suggesting opportunity to upsell targeted audit and compliance work to developers, non-profits, and government-linked entities.

Tech Enablement A tech stack including QuickBooks integration, cloud services, and open web technologies signals readiness for digital accounting workflows; propose integrations, automation, and advisory services around cloud-based ERP optimization and data analytics.

Local to Large Firm Parity Positioned as delivering big-firm experience with local service, presenting a value proposition to mid-size clients seeking high-quality audits, tax, and advisory at competitive pricing, ideal for cross-sell to clients in growth mode.

Growth Opportunities With revenue scale and service breadth, target cross-sell in nonprofit, partnerships/LLCs, and government-related engagements, plus payroll and bookkeeping services to existing clients, while courting mid-market businesses expanding into complex compliance.