Direct Booking Growth The business relies on Google Ads, indicating paid search is a core channel. There is a clear opportunity to optimize campaigns, improve site conversion, and implement remarketing to drive more direct bookings and reduce reliance on OTA commissions.

Modernize Web Platform Tech stack hints at a mix of legacy and modern tools. Upgrading to a modern CMS and front-end framework, plus performance, mobile, and security improvements, could boost conversions and lower hosting costs over time.

Channel Management As a guest house competing with large OTAs, implementing or upgrading a channel manager and PMS integrations can synchronize availability and pricing across Booking.com, Vrbo, Airbnb, and other platforms to reduce double bookings.

Local Partnerships Located in Baton Rouge, there is potential to create bundled experiences with local attractions and tours, and to pursue cross-promotions with travel agencies to raise average booking value.

Data-Driven Marketing A data foundation using MySQL can support CRM, segmentation, and post-stay communications. Propose marketing automation, guest feedback programs, and dashboards to improve loyalty and repeat stays.