Flat rate value Market the simple, transparent pricing model as a differentiator to attract merchants frustrated with complex fees. Position onboarding and billing clarity as a selling point to SMBs seeking predictable costs.

SMB to large Highlight capability to serve a wide range of business sizes from small to large with scalable payment technology, enabling upgrades and cross-sell opportunities as merchants grow.

Consultative selling Leverage FRP's consultative approach to tailor solutions, offering a discovery-led sales process that uncovers pain points such as hidden fees, chargebacks, or integration hurdles for targeted upsell.

Tech stack fit Emphasize compatibility with popular platforms (Shopify, caching, fonts, UI assets) to target e-commerce and online service merchants seeking seamless integration and fast deployment.

Revenue growth signals With mid-market revenue range and a modest team, pursue prospect segments in similar revenue bands and adjacent players in the payments space to accelerate customer acquisition and reinforce competitive positioning.