Flat rate value Leverage the flat rate positioning to position FRP as a simple, transparent alternative to complex merchant service pricing for small to mid-sized businesses, highlighting ease of budgeting and predictability.

Integrated workflows Opportunity to upsell by expanding integrations, such as RecDesk and other property management or workflow platforms, to embed payment processing directly into existing staff and resident workflows.

Target SMB verticals Focus on small to medium businesses and service providers that value consultative sales and transparent pricing, leveraging FRP’s scalable tech stack to support varied business sizes.

Tech-enabled growth Highlight the use of popular platforms (WordPress, Shopify, Zoho) to propose seamless onboarding, frequent feature updates, and low-friction implementation for prospective clients.

Growth potential With revenue in the mid-range and competitor benchmarks, position FRP as a nimble alternative to larger processors, targeting cross-sell opportunities across payment tech and value-added services to expand wallet share.