Acquisition momentum Foster upsell conversations with Merchant One following the December 2022 acquisition by Fiserv, highlighting potential strategic integrations, co-branded solutions, and expanded processing capabilities.

Growth and scale Capitalize on revenue range and growth trajectory to propose tiered pricing, premium service levels, and enterprise-grade features for larger merchant clients seeking reliability and scalable settlement options.

Breadth of merchants Target the broad merchant mix from small local shops to nationally recognized brands by offering tailored merchant services, equipment solutions, and next-day funding to fit varying business sizes and industries.

Tech-enabled efficiency Leverage their tech stack and CRM footprint to position integrations with iCIMS, Salesforce, Marketo and Marketing Cloud for seamless onboarding, improved lead routing, and personalized marketing campaigns.

Reputation and trust Use the BBB A+ rating and industry recognition as a credential to pursue strategic partnerships with mid-market firms prioritizing reliability, compliance, and favorable funding terms.