Large SMB focus Merchant One serves a broad range of merchants including small mom and pop shops and well-known national brands, making them a versatile target for add‑on payment solutions, integrated POS upgrades, and tiered pricing plans.

Acquisition momentum With Fiserv acquiring Merchant One in December 2022 and ongoing industry consolidation, there is a potential for upsell to Fiserv‑backed clients and cross‑sell of premium processing features, data analytics, and risk management services.

Fast funding appeal Emphasize next day funding and low rates to attract merchants transitioning from competitors; propose value adds such as cashflow optimization tools, PCI compliance services, and equipment financing to deepen wallet share.

BBB and growth pedigree An A+ BBB rating and past Inc. 500 recognition provide credibility for selling premium support, onboarding programs, and enterprise‑grade merchant services to mid‑market prospects seeking reliability and brand trust.

Tech enabled Leverage their modern tech stack and digital presence to pitch seamless integrations, optimized checkout experiences, and security hardening services, while highlighting potential for improved SEO, site performance, and fraud prevention offerings.