Market Expansion Opportunities With its current presence limited to the Midwest, Flat Top Grill has potential to expand into new markets across the US, especially leveraging its interactive and customizable dining concept which appeals to a broad customer base.

Digital Engagement Growth The company's use of digital tools like Google Ads and mapping services indicates openness to enhancing its online marketing strategies, presenting opportunities to optimize advertising and increase online reservations or orders.

Menu Customization Appeal Flat Top Grill’s focus on customizable, fresh, Asian-fusion dishes suggests opportunity to develop targeted marketing campaigns and digital ordering solutions that emphasize its unique, chef-driven menu experience.

Customer Experience Enhancement Its interactive dining and craft cocktails suggest potential for partnerships with tech providers to introduce innovative ordering, loyalty, or hospitality tech solutions aimed at elevating the guest experience.

Competitive Positioning Operating in a similar space as large competitors, Flat Top Grill can differentiate itself by highlighting its local Chicago origins and premium, made-to-order menu, creating a sales opportunity through targeted messaging for market share growth.