Local expert advantage Floor Craft Sanding serves Indianapolis and central Indiana with over 50 years of combined hardwood flooring experience and Bona-certified craftsmanship, signaling reliability and a strong local reputation to leverage in outreach and referrals.

High earning potential With reported revenue between $1M and $10M and a small team, there is room to upsell premium refinishing, maintenance programs, and installation services to upscale residential and small commercial clients seeking long-lasting wood floors.

Premium positioning Bona-certified status and focus on high-quality workmanship offer a differentiator to target design-conscious homeowners and contractors who value certified finish quality and durable results.

Expansion opportunities Geographic and service expansion could be explored within central Indiana beyond current area, plus offering maintenance contracts, refurbish programs, and expedited turnaround for trade partners to increase repeat business.

Channel and tech leverage Existing tech stack (WordPress, Shopify, SEO, PWA) and strong online presence can be leveraged to run targeted digital campaigns, demonstrate certifications, showcase project galleries, and streamline inquiries and quotes for faster sales follow-up.