Niche government focus Target government and corporate clients with human capital, technology management, and innovation strategy services, emphasizing open innovation and disruption to align with Floor23 Digital's proven collaboration with NASA Tournament Lab.

Small but strategic Leverage the small team size to position Floor23 Digital as a nimble, highly personalized partner for complex transformation programs, offering tight collaboration, rapid prototyping, and hands-on executive engagement.

Awarded minority-owned Highlight minority-owned, disadvantaged-owned, and women-owned status to align with supplier diversity programs, expand eligibility for government and corporate diversity initiatives, and access set-asides and preferred procurement opportunities.

Past collaboration leverage Use the NASA Tournament Lab collaboration and the Rid the Rocket Challenge as case study assets to pitch open innovation, crowd-based ideation, and capability-building engagements with large organizations seeking innovation outcomes.

Growth and funding signals Identify mid-market growth potential by targeting firms expanding digital transformation and tech enablement services, with a focus on revenue growth opportunities under one million, expanding to higher-margin, multi-year engagements.