Insights

Strong Expansion Drive Flooring Superstore's rapid expansion across the UK and recent international entry into New Zealand indicates a growing market presence and increasing demand, presenting opportunities for supply chain partners, equipment providers, and franchise development.

Diverse Product Portfolio With a broad portfolio of popular brands like Snug Carpets, Direct Wood Flooring, and Dream Decking, there is potential to cross-sell complementary flooring-related products and accessories to existing customers to boost average transaction value.

Digital Growth Focus An expanding online presence combined with a focus on customer reviews and digital marketing tools suggests opportunities for enhancing e-commerce capabilities, digital advertising services, and customer engagement solutions to increase online sales conversion.

Employee & Store Investment Recent investments in new stores and job creation highlight a commitment to market penetration and customer service excellence, opening prospects for B2B partnerships in store outfitting, local logistics, and workforce solutions.

Mid-Range Market Targeting With revenue estimates between 1 million and 10 million and a focus on accessible, all-in-one flooring solutions, there is potential for premium product lines, maintenance services, and tailored financing options to capture higher-margin segments and upsell opportunities.

Flooring Superstore Tech Stack

Flooring Superstore uses 8 technology products and services including Unpkg, Open Graph, MySQL, and more. Explore Flooring Superstore's tech stack below.

  • Unpkg
    Content Delivery Network
  • Open Graph
    Content Management System
  • MySQL
    Database
  • Google Drive
    Document Management Systems
  • Apple iCloud Mail
    Email
  • Fresh Relevance
    Personalization
  • reCAPTCHA
    Security
  • Facebook
    Widgets

Flooring Superstore's Email Address Formats

Flooring Superstore uses at least 1 format(s):
Flooring Superstore Email FormatsExamplePercentage
First.Last@flooringsuperstore.comJohn.Doe@flooringsuperstore.com
49%
First@flooringsuperstore.comJohn@flooringsuperstore.com
1%
First.Last@flooringsuperstore.comJohn.Doe@flooringsuperstore.com
49%
First@flooringsuperstore.comJohn@flooringsuperstore.com
1%

Frequently Asked Questions

Where is Flooring Superstore's headquarters located?

Minus sign iconPlus sign icon
Flooring Superstore's main headquarters is located at Henson Close, Bishop Auckland, Durham DL14 6WA, GB. The company has employees across 2 continents, including EuropeNorth America.

What is Flooring Superstore's official website and social media links?

Minus sign iconPlus sign icon
Flooring Superstore's official website is flooringsuperstore.com and has social profiles on LinkedIn.

How much revenue does Flooring Superstore generate?

Minus sign iconPlus sign icon
As of October 2025, Flooring Superstore's annual revenue is estimated to be $500K.

What is Flooring Superstore's SIC code NAICS code?

Minus sign iconPlus sign icon
Flooring Superstore's SIC code is 5713 - Floor Covering Stores NAICS code is 44-45 - Retail Trade.

How many employees does Flooring Superstore have currently?

Minus sign iconPlus sign icon
As of October 2025, Flooring Superstore has approximately 201 employees across 2 continents, including EuropeNorth America. Key team members include Chief Marketing Officer: A. K.Chief Commercial Officer: C. B.Chief Financial Officer: S. P.. Explore Flooring Superstore's employee directory with LeadIQ.

What industry does Flooring Superstore belong to?

Minus sign iconPlus sign icon
Flooring Superstore operates in the Retail industry.

What technology does Flooring Superstore use?

Minus sign iconPlus sign icon
Flooring Superstore's tech stack includes UnpkgOpen GraphMySQLGoogle DriveApple iCloud MailFresh RelevancereCAPTCHAFacebook.

What is Flooring Superstore's email format?

Minus sign iconPlus sign icon
Flooring Superstore's email format typically follows the pattern of First.Last@flooringsuperstore.com. Find more Flooring Superstore email formats with LeadIQ.

When was Flooring Superstore founded?

Minus sign iconPlus sign icon
Flooring Superstore was founded in 2012.
Flooring Superstore

Flooring Superstore

RetailUnited Kingdom201-500 Employees

We believe flooring isn’t just a surface – it’s the foundation of how a home feels. It’s where life unfolds, where people come together, and where everyday moments become something more.

Our mission is simple: to help people create the feeling of home through a trusted, all-in-one flooring experience. As the home of Snug Carpets, Direct Wood Flooring, Grass Direct, and Dream Decking, we bring together some of the UK’s most loved flooring brands – all under one roof.

With over 50 stores across the UK, a fast-growing online presence, and thousands of five-star reviews, we’re proud to make great flooring more accessible and straightforward – from free samples and honest advice to flexible finance and professional fitting.

But it’s not just our customers we care about – we’re building a workplace that over 400 people are proud to grow with, long term. From our stores to our head office, warehouses to delivery network, every member of our team plays a role in helping people feel at home.

Section iconCompany Overview

Headquarters
Henson Close, Bishop Auckland, Durham DL14 6WA, GB
SIC Code
5713 - Floor Covering Stores
NAICS Code
44-45 - Retail Trade
Founded
2012
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Flooring Superstore's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Flooring Superstore's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.