Niche Focus Target NYC real estate marketing clients with high-end visualizations and branded media across multiple platforms, leveraging FloorplanGRP’s expertise in architectural visualization to differentiate offerings.

Small Firm, Specialized Position as a boutique, full-service creative agency for real estate; propose partnerships highlighting agility, personalized service, and rapid turnaround to win premium projects from developers and brokers.

Growth Levers Leverage existing tech stack (Squarespace Commerce, Google Workspace) to upsell enhanced digital packages, such as interactive floor plans, VR/AR experiences, and targeted social media visual campaigns.

Market Positioning Emphasize proximity to NYC real estate market and experience with high-end visualizations to compete with larger firms; offer scalable pricing for smaller developers seeking premium marketing assets.

Revenue Upsell With revenue under one million, pursue recurring revenue opportunities through retainer-based services, ongoing marketing visuals, and quarterly updates for new listings and property campaigns.