Strong backing Capitalize on Floors Incorporated’s backing by Nebraska Furniture Mart and Berkshire Hathaway to position premium commercial flooring solutions and financing options to larger clients seeking stability and trusted suppliers.

Commercial focus Target mid to large-scale commercial projects in Lincoln and Omaha by offering end-to-end flooring solutions including sales, installation, and up-to-date product lines to differentiate from general retailers.

Industry tech Leverage their modern tech stack and online presence to drive digital procurement, offering easy online quotes, project management integrations, and post-installation support via CMS and cloud platforms.

Scaled services Promote turnkey capabilities for ongoing facility management, including maintenance programs, replacement cycles, and volume discounts to pursue repeat business from existing commercial customers.

Growth potential Identify opportunities to expand footprint beyond Lincoln and Omaha, leverage brand strength and financial backing to pursue regional expansion, channel partnerships, or relocation of installation teams for larger national accounts.