eCommerce Expansion Floors To Your Home sells online in the U.S. and Canada, indicating an opportunity to further expand its e-commerce presence and reach a wider customer base through targeted online marketing strategies.

Product Range Diversification With a focus on hardwood, vinyl, and laminate flooring, there is a sales opportunity to diversify the product range by exploring new flooring materials or related products to cater to different customer preferences and trends.

Competitive Pricing Strategy Offering products at 50-75% off retail prices presents a competitive advantage; leveraging this pricing strategy in marketing campaigns can attract price-conscious customers and drive sales volume.

Tech-Savvy Marketing Utilizing a tech stack that includes Microsoft Advertising, Google Ads, and Facebook Pixel showcases a tech-savvy approach to marketing; leveraging these tools effectively can enhance targeted advertising efforts and lead generation.

Supply Chain Optimization Having agreements with domestic and overseas manufacturers for overstocked, discontinued, and factory seconds flooring presents an opportunity to optimize the supply chain further, potentially reducing costs and increasing margins.