Prime market Florico serves event planners, florists, interior scrapers, garden centers and wholesalers with florist quality grade plants, positioning them as a niche supplier for high-margin, contract growing opportunities and recurring orders.

Low-scale agility With a small team and a 10 acre facility, they offer personalized service and responsive order fulfillment which can be leveraged to upsell premium propagation services, customized assortments, and frequent repeat purchases from loyal customers.

Regional advantage Located in Apopka, the Foliage Capital, and close to other high quality growers, Florico has strong sourcing leverage for premium indoor foliage and expedited nationwide shipping to the US, Canada, Puerto Rico and the Virgin Islands.

Channel readiness Existing tech stack includes Squarespace Commerce and QuickBooks, indicating readiness for digital catalogs, online ordering, and streamlined invoicing to convert more B2B inquiries and automate renewals.

Partnership potential Active membership in FNGLA, OFA, and SNA signals credible industry presence; there is opportunity to partner on co-branded programs, trade show collaborations, and contractor-grown arrangements to expand market reach.