Policy & Advocacy Non-profit trade association with government relations activity in Florida, presenting opportunities to offer policy tracking tools, lobbying compliance services, or public affairs outsourcing to support ongoing legislative engagement for the association and its members.

Education & Certification Provides educational courses for industry professionals; potential to offer e-learning platforms, LMS integrations, training content management, and certification processing solutions to scale member education.

Industry Events Hosts an annual trade show and designs awards; opportunities to propose event technology, attendee engagement platforms, sponsorship packages, and lead retrieval solutions for increased exhibitor value.

Safety & Prevention Active involvement in drowning prevention initiatives and SWIM Act advocacy; potential for partnerships around safety training, consumer awareness campaigns, and integrated fundraising/ grant management software.

Digital & Data Tech stack includes engagement tools (Constant Contact, Gravity Forms) and analytics via Google Tag Manager; potential to upsell marketing automation, form/data integration, CRM enhancements, and web analytics consulting for member acquisition and retention.