AI Powered Growth Fluent Commerce has recently launched Fluent Connect, an AI-powered integration platform, and secured $46M in funding to scale its AI-driven retail order management tools. This indicates a strong emphasis on AI capabilities that can be upsold to retailers seeking smarter OMS integrations and automation.

Enterprise Challenger Positioned as a cheeky challenger brand with a flexible cloud-based distributed order management system, Fluent Commerce aims to win business from large, enterprise-grade competitors by offering adaptable, scalable experiences that can be customized to each client’s customer journey.

Sizable Growth Signals Recent financing and high-profile partnerships, including a $46M funding round and a strategic alliance with Orium, suggest active expansion, increased investment in platform capabilities, and opportunities to co-sell with partners to reach broader retailer networks.

Forrester Leader Opportunity Being named a Leader in Forrester Wave reports for Order Management Systems in early 2025 provides a credibility signal to target mid-market and enterprise retailers seeking proven OMS leadership, enabling targeted outreach around market validation and ROI case studies.

Hybrid Tech Stack A modern tech stack including Java Message Service, Spring Boot, Go, Salesforce and DevOps tooling suggests Fluent Commerce integrates well with existing enterprise ecosystems; sales opportunities exist in retailers needing robust API integrations, cloud adoption, and scalable OMS that fits diverse tech environments.