Market Position Fluid Surf Shop operates within the retail sector catering to surf and beach lifestyle offerings, positioning itself among smaller competitors with a modest revenue range, indicating potential for growth and increased market share in a niche market.

Digital Presence The company utilizes a variety of web technologies including WordPress and Google Analytics, suggesting an active online presence that can be leveraged for targeted digital marketing and profiling its customer base for personalized outreach.

Growth Potential With annual revenue below one million dollars and a small team of under 50 employees, Fluid Surf Shop presents an opportunity for sales solutions focused on scaling operations and increasing sales volume within the local surf community.

Competitive Landscape Compared to larger competitors like Ron Jon Surf Shop, Fluid Surf Shop’s smaller size offers an opening for partnership or tailored marketing campaigns to differentiate and attract regional customers.

Technology Usage The use of cloud hosting and web analytics indicates an openness to adopting technology-driven sales strategies, making it a suitable candidate for digital sales tools, e-commerce enhancements, and customer engagement solutions.