Agency Embedded Growth Flywheel’s integration into Omnicom’s agency network following the 2024 acquisition creates cross agency selling opportunities across brands in the Omnicom ecosystem for measurement, commerce activation, and marketplace advertising solutions.

Measurement Platform Expansion The launch of a measurement platform in November 2025 and its foundation on Amazon measurement tools opens a direct selling path for advertisers seeking better budget allocation and attribution across Amazon and related marketplaces.

Cross Platform Partnerships Proven capability to integrate with Criteo and to drive growth for retailers such as Albertsons shows readiness to manage performance campaigns across multiple ad tech partners, enabling brands to consolidate media buying across platforms.

Enterprise Scale Capability With revenues in the 1B to 10B range and a tech stack including Kubernetes and Apache Iceberg, Flywheel can position itself as an enterprise grade partner for large brands seeking scalable data driven advertising and commerce solutions.

Thought Leadership Active thought leadership through white papers and industry events like Cocktails and Commerce creates high value lead generation opportunities; propose joint content, executive briefings, or sponsored events to reach brand marketers in key verticals.