Strategic partnerships Focus on Energy actively collaborates with utilities, state agencies, and local organizations (e.g., Hartford Electric, UW–Madison, Wisconsin public service commissions) to deploy energy efficiency and renewable projects, indicating a sales opportunity to align with utility-sponsored programs and expand incentives-driven engagements.

Incentive programs The organization runs rebates and incentives funded in part by federal programs (Inflation Reduction Act), creating a near-term selling point to offer customers financeable energy upgrades and accelerated project timelines through established funding channels.

Expanded client base Recent activity includes onboarding clients outside Wisconsin (Florida Public Service Commission), suggesting scalability and a potential to pitch cross-state program licensing, consulting, or managed services to utilities seeking similar efficiency and renewable incentives.

Tech-enabled delivery Utilizing platforms like Looker, Drupal, SharePoint, WordPress, and CRM/ERP tools signals readiness for data-driven program management, digital engagement, and streamlined vendor integrations—opportunities to offer analytics, portal customization, and integration services.

Public-facing credibility Frequent media coverage and high-profile partnerships (Packers, UW–Madison, city and state agencies) enhance credibility with potential customers and policymakers, enabling sales approaches that leverage case studies, endorsements, and grant/loan program alignment.