Extensive Market Reach Follett’s broad footprint of over 80,000 schools and more than 2,850 retail outlets across North America presents significant sales opportunities for both content and merchandise suppliers aiming to penetrate educational institutions and campus retail channels.
Digital Content Expansion The launch of enhanced online campus stores and programs like the Access initiative indicates a strategic shift toward digital and physical course materials, opening avenues for digital publishers, edtech providers, and e-commerce solutions to collaborate.
New Retail Partnerships Recent collaborations with Indiana State University and Roger Williams University demonstrate Follett’s openness to forming strategic alliances, making them a prime target for vendors offering retail, branding, or experiential learning products for campus environments.
Innovative Product Lines The introduction of the Cameron J apparel brand reveals opportunities for apparel brands, merchandise companies, and promotional product vendors to engage with Follett’s campus stores and markets through exclusive or branded merchandise.
Loyalty and Learning Programs Partnerships with Saxbys Coffee and experiential learning initiatives showcase a focus on campus engagement and student loyalty programs, signaling potential for sponsorships, branded experiences, and innovative retail collaborations within the educational ecosystem.