Strategic partnerships Follett Higher Education has an active pattern of partnering with major universities (e.g., Northwestern University, Towson University, Columbus State University) and is expanding its campus retail and course materials ecosystem. This presents a sales opportunity to pursue similar multi-institution partnerships, campus-wide eCommerce integrations, and refreshed retail experiences.

Esports and events The company is actively engaging in esports initiatives and campus tournaments through collaborations with Shopify Rebellion and the Chalked Cast Collegiate Invitational. This indicates an openness to sponsorships, experiential retail programs, and promotional partnerships that blend retail with campus entertainment.

Omnichannel focus With 1,000+ physical and eCommerce stores and a stated omnichannel approach, Follett is positioned to optimize cross-channel enrollment materials, campus pick-up, and digital storefront enhancements. Sales opportunities exist in unified shopping experiences, mobile integration, and click-and-collect services for campuses.

Technology stack Follett employs cloud and web technologies (Microsoft Azure Data Factory, REST, HTML, Spring, TrackJS) and social channels (Instagram) for engagement. This suggests opportunities to offer data analytics, integration services, digital storefront enhancements, and student-facing tooling that leverages existing tech investments.

High revenue potential Reported revenue in the range of one to several billions positions Follett as a sizable procurement and services client within higher education retail. This indicates potential for enterprise-level partnerships, scalable licensing, and long-term contract opportunities across multiple campuses.