Employee Ownership Varsity Brands recently launched an employee ownership program, making over 7,200 employees co-owners of the company. This positive move can enhance employee morale and loyalty, potentially creating an opportunity for sales by leveraging motivated and invested staff to promote the company's products and services.

Acquisition by KKR Kohlberg Kravis Roberts (KKR) acquired Varsity Brands for $4.75 billion, signaling significant investor interest in the company. This acquisition may open doors for potential collaborations, partnerships, or expansion opportunities that can be leveraged by sales teams to tap into new markets or customer segments.

Data Breach Incident Despite a data breach incident in May 2024, Varsity Brands' commitment to rectify the situation and enhance their security measures presents a chance for sales teams to showcase the company's dedication to data protection and privacy, appealing to customers who value security and trustworthiness.

Innovative Collaborations Varsity Brands partnered with Cubscription and Build-A-Bear Workshop through its Varsity Spirit division, showcasing a commitment to innovative collaborations. Sales teams can capitalize on these partnerships to introduce unique product offerings or co-branded initiatives that resonate with new target audiences.

Recognized as Best Employer Being recognized as the '2023 Best Employer in Sports' positions Varsity Brands as an attractive company to collaborate with or purchase from. Sales professionals can leverage this accolade to build credibility, differentiate the brand from competitors, and attract customers seeking to associate with esteemed organizations.