FOND Group Email Consulting

Advertising ServicesNew York, United States2-10 Employees

FOND Group is a full service email consulting firm. We help businesses maximize email revenue, manage and build email databases, optimize email platforms, develop email products and help companies buy, sell and trade email data assets. We grow audiences quickly and thoughtfully and align stakeholders to develop key roadmaps for their email programs. FOND Group is both strategic and hands-on executional, allowing us to seamlessly fill holes in internal email staffing, training and operations. We solve email problems.

A fifteen year veteran of the Email Marketing industry with experience leading digital programs for top brands including Conde Nast, Getty Images, J.Crew and for launching and growing multiple email-based starts-ups, FOND Group Founder Nicole Delma is regarded as an expert in all aspects of email.  Adept at working with executive management, technical teams, marketers, operations and creatives alike, Delma provides both strategic and tactical expertise. 

Specialties: 
-Revenue stream development for publishers, retailers, nonprofit and B2B
-Monetization strategy with emphasis on email advertising, commerce, custom research, supplemental data revenue
-Data valuation specialist, advising on structuring email list acquisitions, mergers and relaunches
-Email vendor selection, management and implementation
-Lifecycle marketing - development of triggers, segmentation and testing in various ESPs
-Database management, algorithm development and model building
-Email deliverability expert - providing support and education in resolving and preventing deliverability issues, blacklisting and low inbox placement
-Expedited sourcing of various subject matter experts on creative, analytics, acquisition, technology

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