Expansion through partnerships Font Awesome has a history of forming strategic partnerships with companies like Bryntum, Stripe, and SUPERNAP International, showcasing a potential opportunity for collaboration and integration of services to expand market reach and offerings.

New product launches The recent launch of Font Awesome 7 along with innovative icon packs like Chisel, Jelly, and Notdog indicates a focus on product development and enhancement, presenting an opportunity for sales around these new offerings to existing and potential customers.

Diversified sales channels With the launch of a YouTube channel featuring introductory screencasts, Font Awesome is actively engaging customers through various channels, suggesting a sales opportunity to leverage these platforms for promoting products, educating users, and driving conversions.

Integration with popular platforms Font Awesome's integration with Stripe for payment method options and its use of technologies like Cloudflare CDN, Intercom, and PayPal indicates compatibility with widely-used platforms, presenting a sales opportunity to target users of these technologies for icon and toolkit adoption.

Partnership with complementary brands The partnership with Shoelace, a technology built on Font Awesome, highlights a synergy with complementary brands, offering a sales opportunity to collaborate on joint marketing initiatives, bundle services, and cross-promote products to shared target audiences.