Sustainable rebates Leverage their focus on energy rebates and water optimization to cross-sell energy efficiency programs, rebate tracking, and equipment upgrades with manufacturers like Henny Penny to drive incremental close rates in Illinois, Indiana, and Michigan.

Regional focus Target Illinois, Indiana, and Michigan foodservice operators with tailored solutions that combine master distribution, training, menu development, and test kitchen access to differentiate from larger national distributors.

Tech-enabled ops Position cloud and analytics capabilities to offer data-driven inventory, ordering, and performance insights for dealers and restaurants, highlighting integration potential with clients’ systems through the existing tech stack.

Small but nimble Capitalize on their small team size to offer personalized service, rapid response, and bespoke consultative selling for independent restaurants and regional chains seeking hands-on support and faster deployments.

Cross-sell opportunities Promote a bundle of services including equipment, parts, service, training, and menu development to increase average deal size and create a recurring revenue model with ongoing support for a broader set of facilities.