Strategic partnerships Leverage the high-profile UFC collaboration and upcoming protein bar launch to co-market and co-brand products, targeting performance nutrition shoppers and athletic retailers to accelerate shelf presence and trial.

Brand expansion Capitalize on ongoing product development in protein bars and the Yellowstone line to propose white-label collaborations or regional flavor extensions with retailers seeking experiential or franchise-inspired offerings.

Fresh Cravings growth Promote Fresh Cravings dips into deli and produce departments at retailers that emphasize fresh, refrigerated options, highlighting category adjacencies and cross-sell with charcuterie, produce platters, and meal kits.

Strategic acquisitions Explore partnerships or opportunistic deals surrounding acquisitions like Seoul Juice to broaden portfolio with ready-to-scale beverage or juice platforms, leveraging integration capabilities and distribution reach.

Total rewards advantage Present the strong benefits package and wellness-focused headquarters as a differentiator in employer-brand storytelling to retailers and co-packers seeking responsible and attractive supplier partners, potentially opening discussions for exclusive or long-term supply agreements.