Lead Gen Growth The business shows current reliance on Google Ads Tracking, Google Analytics and Squarespace Commerce, signaling openness to digital marketing and online lead generation. Propose a sales-ready package that includes CRM integration, landing page optimization, lead nurturing, and ongoing PPC management to boost qualified inquiries from Calgary and Southern Alberta.

Operations Tech Modernization With a small team and basic web infrastructure, there is a clear opportunity to introduce caregiver scheduling, dispatch, privacy-compliant CRM, and data-Driven performance tracking. Propose an implementation of an integrated scheduling and dispatch system, secure messaging, and analytics that reduce admin overhead and improve visit adherence.

Local Partnerships Calgary area and palliative care focus create strong potential for referral partnerships with hospitals, clinics, hospices and senior living communities in Southern Alberta. Suggest a partner program with referral incentives and bundled services to capture higher care volumes and repeat business.

Founder Narrative Sylvia McKinlay’s founder-led story provides a differentiator in a crowded market. Use a co-branded sales narrative, testimonials, and case studies to build trust with families and referral partners while enabling scalable marketing assets.

Scale with Automation Small headcount points to the value of automation in HR, payroll, and caregiver management. Offer time-tracking, onboarding workflows, background checks, and wage administration integrations to reduce admin burden and support growth into Calgary and Southern Alberta.