Water treatment focus Force Flow specializes in chemical monitoring and control systems for water treatment chemicals such as chlorine, sodium hypochlorite, fluoride, and polymers, presenting clear cross-sell opportunities with chemical distribution partners and water treatment solution providers.

Scale and containment With capabilities in weigh scales and ultrasonic systems for monitoring cylinders, ton containers, drums, day tanks and bulk storage tanks, there are upsell opportunities around integrated inventory and feed rate management for clients dealing with bulk chemical storage.

Onsite dilution Onsite automatic chemical dilution systems suggest potential to expand into process optimization services for municipalities and industrial water users seeking safer, minimal-handling chemical dosing and reduced labor costs.

Mid-market niche Estimated revenue in the mid tens of millions and a small to mid-size employee base indicate a nimble, relationship-driven sales approach could win share against larger incumbents by targeting regional water utilities, treatment plants, and engineering firms.

Tech and analytics Existing tech stack including monitoring and data capabilities, plus Google Analytics, opens door to marketing and sales automation improvements and the potential to offer data-driven performance insights and predictive maintenance for customers.