Ford Financial Group
Financial ServicesCalifornia, United States11-50 Employees
Ford Financial Group is a mid-sized independent financial consulting firm operating in the financial services industry. Based in Fresno, California, it follows a client-centric approach that prioritizes the interests of clients rather than quotas or proprietary products. The firm oversees brokerage and advisory assets through LPL Financial, with investment advice provided by Ford Financial Group as a Registered Investment Advisor separate from LPL, and securities offered through LPL. Its consultants are affiliated with LPL Financial, combining the resources of a national platform with the personalized service of a boutique practice. Founded in 1992, the company positions itself as an independent source of financial guidance within the broader advisory ecosystem. In January 2023, Ford Financial Group was acquired by Perennial Financial Services, a Los Angeles-based RIA affiliated with LPL Financial.