FordDirect Employee Directory
Marketing ServicesMichigan, United States201-500 Employees
FordDirect is a marketing services company based in Dearborn, Michigan, with 201 to 500 employees. It develops and deploys digital retailing and performance marketing solutions that connect Ford and Lincoln dealers with automotive shoppers and owners. As a data hub linking Ford, dealers, and consumer data, it uses artificial intelligence to analyze millions of interactions to deliver data-driven advertising and connected experiences across its digital marketing offerings. The company has engaged in partnerships and integrations, including a 2025 collaboration with Marchex on AI-powered solutions, an Autotrader partnership in 2024, and an integration with VinSolutions' Smart VINCENT. In 2025, FordDirect named Chris Thornton as CEO, reflecting ongoing development in its leadership and market activities.