Forethought
Business Consulting and ServicesVictoria, Australia51-200 Employees
Forethought is a mid-sized marketing advisory, strategy and analytics consultancy based in Melbourne, Victoria, Australia. It partners with marketers and brands in both B2B and B2C environments to provide evidence on market and customer behavior that informs branding, communications, customer experience, and offer optimization. The firm blends quantitative analytics with qualitative methods to improve decision-making precision and has earned international recognition for modelling implicit emotions alongside rational drivers of choice. It offers Prophecy Customer Analytics, including modules such as Thoughts & Feelings, ADvance, Experiences, Protect and Tribes, to support brand strategy, advertising testing, customer experience diagnostics, and defection analysis. It provides insights, diagnostics and measurement across strategy, execution and performance tracking for Brand, Advertising, Communications and Customer Experience. In October 2024 Forethought announced leadership appointments related to BrandComms.AI, including Sacha Cody as COO and the promotion of Sheona Bello to Chief Client Officer.
1-888-653-2347 
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