Niche Expert Target high-value genealogical research services by leveraging Jane E. Wilcox's 40+ years of experience and notable endorsements (DAR lineage, CSI consultant experience) to position as a premier brick-wall solver for complex family history projects.

Personal Brand Capitalize on the founder’s media presence ( radio show and TV consulting notes) to create content-led outreach, webinars, and testimonials that build trust with prospective clients who seek storytelling and rigorous source citation.

Local Reach Focus on Hudson Valley, New York City, Long Island, upstate New York, and Connecticut markets where geographic expertise adds value; offer complimentary consultations to convert inbound inquiries into engagements.

Tech Enablement Promote the use of professional research tools and analytics (WordPress site, Google Analytics, GA4 options, Mailchimp for nurturing, iCIMS for recruiting if growth occurs) to demonstrate professionalism and scalability in delivering reports.

Growth Opportunit Expand collaboration with television and media projects to generate leads from entertainment audiences, while exploring partnerships with genealogical societies and event speaking engagements to broaden client acquisition channels.