Niche Expert Target Forget-Me-Not Ancestry for specialized genealogical research services and consultancy. Highlight Jane E. Wilcox’s 40+ years of field experience, DAR lineage background, and track record with brick-wall investigations to position premium, high-value research engagements.

Media & Influence Leverage Jane’s media footprint including a radio show and TV consulting credits to create co-branded content, webinars, and speaking engagements that generate leads and elevate credibility with affluent or institutional clients seeking authoritative genealogical services.

Small Firm Advantage Emphasize personalized, hands-on service from an experienced researcher as a differentiator against larger firms. Offer bespoke project packages, milestone-based pricing, and complimentary consultations to convert inquiries into paid engagements.

Regional Focus Capitalize on strong geographic alignment within New York, New Jersey, and Connecticut. Propose location-based research packages and partnerships with local archives, historical societies, and genealogical groups to expand reach and referral networks.

Tech-Enabled Outreach Promote the use of modern web and analytics tools (RSS, oEmbed, Fastly, Piwik PRO) to ensure fast, reliable updates and transparent reporting. Offer clients secure, shareable research portals and regular performance dashboards to build trust and recurring business.