Insights

Global benefits scale Forma serves large employers with flexible, global lifestyle benefits programs across LSAs, HRAs, FSAs, HSAs, Commuter, and COBRA, indicating strong cross-border and multi-program opportunities for enterprise HR teams seeking centralized administration.

Streamlined administration The platform emphasizes streamlined program administration and vendor integration for HR and Finance teams, presenting a solid upsell path to mid-market and enterprise clients looking to reduce manual processes and improve efficiency.

Analytics driven Powerful analytics and a 24/7 support team suggest opportunities to position Forma as a data-driven partner that can help clients track usage, optimize benefit mix, and demonstrate ROI to leadership.

Tech ecosystem A tech stack featuring Google Cloud, AWS, Segment, HubSpot, Twilio, and Slack indicates readiness for integration with existing enterprise tech ecosystems, enabling targeted cross-sell to companies with similar tooling.

Growth and readiness With a mid-size employee base (201–500) and revenue in the lower hundreds of millions, Forma is positioned to scale benefits programs for growing organizations, offering negotiation leverage for large deals and expansion into additional regions or program types.

Similar companies to Forma

Forma Tech Stack

Forma uses 8 technology products and services including Google Ads, HubSpot Analytics, Amazon Web Services, and more. Explore Forma's tech stack below.

Media & News

Forma's Email Address Formats

Forma uses at least 8 email formats:
Forma Email FormatsExamplePercentage
First@joinforma.comJohn@joinforma.com
44%
First.Last@joinforma.comJohn.Doe@joinforma.com
44%
Last@joinforma.comDoe@joinforma.com
11%
LF@joinforma.comDJ@joinforma.com
1%
First@twic.aiJohn@twic.ai
77%
First.Last@twic.aiJohn.Doe@twic.ai
20%
FL@twic.aiJD@twic.ai
2%
LF@twic.aiDJ@twic.ai
1%

Frequently Asked Questions

What is Forma's stock symbol?

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Forma is a publicly traded company; the company's stock symbol is INFA.

What is Forma's official website and social media links?

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Forma's official website is joinforma.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Forma generate?

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As of August 2026, Forma's annual revenue is estimated to be $50M - $100M.

What is Forma's SIC code and NAICS code?

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Forma's SIC code is 7361 - Employment Agencies and NAICS code is 541612 - Human Resources Consulting Services.

How many employees does Forma have currently?

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As of August 2026, Forma has approximately 215 employees across 6 continents, including North America, Europe and Asia. Key team members include Ceo: S. D., Chief Executive Officer: S. C. and Chief Financial Officer: F. P. Explore Forma's employee directory with LeadIQ.

What industry does Forma belong to?

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Forma operates in the Human Resources Services industry.

What technology does Forma use?

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Forma's tech stack includes Google Ads, HubSpot Analytics, Amazon Web Services, Segment, Google Cloud Platform, Twilio, 6sense and Slack.

What is Forma's email format?

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Forma's email format typically follows the pattern of First@joinforma.com. Find more Forma email formats with LeadIQ.

How much funding has Forma raised to date?

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As of August 2026, Forma has raised $58M in funding. The last funding round occurred on Mar 08, 2022 for $40M.

When was Forma founded?

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Forma was founded in 2017.
Forma logo

Forma

Human Resources ServicesCalifornia, United States201-500 Employees

Forma is a mid-sized human resources services company based in San Francisco, California. It offers a life benefits platform that helps modern organizations design and scale flexible, globally distributed benefits programs aligned with employees' lives, spanning health, wellbeing, lifestyle, and beyond. The platform reduces administrative overhead and streamlines vendor integration across HR and Finance, making flexible benefits easier to manage and the experience smoother for users. The target market comprises contemporary companies seeking global coverage with benefits that can adapt to diverse employee needs, while employees are the primary beneficiaries who select and use those benefits. The solution supports program customization, a marketplace where employees can choose benefits and manage spending or claims, and analytics to track and optimize programs, complemented by around-the-clock support from Forma's member experience team.

Section iconCompany Overview

SIC Code
7361 - Employment Agencies
Stock Symbol
INFA
NAICS Code
541612 - Human Resources Consulting Services
Founded
2017
Employees
201-500

Section iconFunding & Financials

  • $58M

    Forma has raised a total of $58M of funding over 4 rounds. Their latest funding round was raised on Mar 08, 2022 in the amount of $40M as a Series B.

  • $50M - $100M

    Forma's revenue is estimated to be in the range of $50M - $100M

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