Insights

Innovative Platform Forma.ai offers a cutting-edge Sales Performance Management platform that seamlessly integrates sales planning with incentive compensation management, enabling organizations to streamline complex sales strategies and improve incentive accuracy.

Strong Market Presence Trusted by leading global companies like Autodesk, Stryker, and Trustpilot, Forma.ai's proven client base highlights its effectiveness and potential for expansion into similar industries seeking advanced sales incentives solutions.

Recent Strategic Moves The company's recent acquisition of SeaMonster Technologies and launch of Vincent, an AI conversational interface, demonstrate ongoing innovation and a focus on enhancing automation and user engagement, creating opportunities for tech collaborations.

Growing Revenue & Funding With a revenue estimate of 25 to 50 million dollars and significant funding rounds including a 45 million dollar Series B, Forma.ai is scaling rapidly, indicating a strong revenue trajectory and potential for increased investment in sales and marketing efforts.

Targeted Industry Adoption As a specialized provider of sales incentive solutions, Forma.ai is well-positioned to expand its footprint among revenue operations teams and organizations with complex sales structures, offering tailored solutions for top-performing companies.

Similar companies to Forma.ai

Forma.ai Tech Stack

Forma.ai uses 8 technology products and services including AdRoll, Linkedin Insight Tag, Ansible, and more. Explore Forma.ai's tech stack below.

  • AdRoll
    Advertising
  • Linkedin Insight Tag
    Analytics
  • Ansible
    Configuration Management
  • MySQL
    Database
  • Font Awesome
    Font Scripts
  • IBM
    IT
  • pandas python
    Machine Learning
  • Airmeet
    Web Conferencing

Forma.ai's Email Address Formats

Forma.ai uses at least 1 format(s):
Forma.ai Email FormatsExamplePercentage
First.Last@forma.aiJohn.Doe@forma.ai
93%
First@forma.aiJohn@forma.ai
6%
First.L@forma.aiJohn.D@forma.ai
1%

Frequently Asked Questions

What is Forma.ai's official website and social media links?

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Forma.ai's official website is forma.ai and has social profiles on LinkedInCrunchbase.

What is Forma.ai's NAICS code?

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Forma.ai's NAICS code is 5112 - Software Publishers.

How many employees does Forma.ai have currently?

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As of July 2026, Forma.ai has approximately 187 employees across 4 continents, including North AmericaAsiaAfrica. Key team members include Chief Technology Officer: J. L.Chief Of Staff: K. W.Vp - Analytics & Data Science: B. F.. Explore Forma.ai's employee directory with LeadIQ.

What industry does Forma.ai belong to?

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Forma.ai operates in the Software Development industry.

What technology does Forma.ai use?

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Forma.ai's tech stack includes AdRollLinkedin Insight TagAnsibleMySQLFont AwesomeIBMpandas pythonAirmeet.

What is Forma.ai's email format?

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Forma.ai's email format typically follows the pattern of First.Last@forma.ai. Find more Forma.ai email formats with LeadIQ.

How much funding has Forma.ai raised to date?

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As of July 2026, Forma.ai has raised $58M in funding. The last funding round occurred on May 17, 2022 for $45M.

When was Forma.ai founded?

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Forma.ai was founded in 2016.
Forma.ai logo

Forma.ai

Software DevelopmentOntario, Canada51-200 Employees

Forma.ai is a software provider that offers a sales performance management platform designed to align sales planning with incentive compensation administration. The platform unifies planning and administration for territories, quotas, and incentives into a single data source. It supports collaboration across global sales teams, revenue operations, and compensation functions to design and deploy complex SPM strategies at scale. The company counts Autodesk, Stryker, and Trustpilot among its customers and is based in Toronto, Ontario, Canada.

In April 2026, Forma.ai announced Vincent, a conversational AI interface designed to reduce barriers to using the platform. It emphasizes the ability to rapidly create incentive compensation rules with templates, supported by a proprietary data model that underpins its data framework, helping large, data-driven sales organizations operate more efficiently.

Section iconCompany Overview

Website
forma.ai
NAICS Code
5112 - Software Publishers
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $58M

    Forma.ai has raised a total of $58M of funding over 3 rounds. Their latest funding round was raised on May 17, 2022 in the amount of $45Mas a series_b.

  • $25M$50M

    Forma.ai's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $58M

    Forma.ai has raised a total of $58M of funding over 3 rounds. Their latest funding round was raised on May 17, 2022 in the amount of $45Mas a series_b.

  • $25M$50M

    Forma.ai's revenue is estimated to be in the range of $25M$50M

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