Insights

Innovative Platform Forma.ai offers a cutting-edge Sales Performance Management platform that seamlessly integrates sales planning with incentive compensation management, enabling organizations to streamline complex sales strategies and improve incentive accuracy.

Strong Market Presence Trusted by leading global companies like Autodesk, Stryker, and Trustpilot, Forma.ai's proven client base highlights its effectiveness and potential for expansion into similar industries seeking advanced sales incentives solutions.

Recent Strategic Moves The company's recent acquisition of SeaMonster Technologies and launch of Vincent, an AI conversational interface, demonstrate ongoing innovation and a focus on enhancing automation and user engagement, creating opportunities for tech collaborations.

Growing Revenue & Funding With a revenue estimate of 25 to 50 million dollars and significant funding rounds including a 45 million dollar Series B, Forma.ai is scaling rapidly, indicating a strong revenue trajectory and potential for increased investment in sales and marketing efforts.

Targeted Industry Adoption As a specialized provider of sales incentive solutions, Forma.ai is well-positioned to expand its footprint among revenue operations teams and organizations with complex sales structures, offering tailored solutions for top-performing companies.

Similar companies to Forma.ai

Forma.ai Tech Stack

Forma.ai uses 8 technology products and services including Google Ads, Hotjar, Ansible, and more. Explore Forma.ai's tech stack below.

  • Google Ads
    Advertising
  • Hotjar
    Analytics
  • Ansible
    Configuration Management
  • Snowflake
    Data Management Platforms
  • Bizzabo
    Event Management
  • Amazon CloudWatch
    IT Infrastructure Monitoring
  • Google Maps
    Maps
  • Axure
    Web Design And Development Services

Forma.ai's Email Address Formats

Forma.ai uses at least 1 format(s):
Forma.ai Email FormatsExamplePercentage
First.Last@forma.aiJohn.Doe@forma.ai
93%
First@forma.aiJohn@forma.ai
6%
First.L@forma.aiJohn.D@forma.ai
1%

Frequently Asked Questions

Where is Forma.ai's headquarters located?

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Forma.ai's main headquarters is located at 155 Queens Quay East Toronto, Ontario m5a 0w4 Canada. The company has employees across 4 continents, including North AmericaAsiaAfrica.

What is Forma.ai's official website and social media links?

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Forma.ai's official website is forma.ai and has social profiles on LinkedInCrunchbase.

What is Forma.ai's NAICS code?

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Forma.ai's NAICS code is 5112 - Software Publishers.

How many employees does Forma.ai have currently?

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As of June 2026, Forma.ai has approximately 171 employees across 4 continents, including North AmericaAsiaAfrica. Key team members include Chief Technology Officer: J. L.Chief Of Staff: K. W.Vp Of Marketing: M. R.. Explore Forma.ai's employee directory with LeadIQ.

What industry does Forma.ai belong to?

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Forma.ai operates in the Software Development industry.

What technology does Forma.ai use?

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Forma.ai's tech stack includes Google AdsHotjarAnsibleSnowflakeBizzaboAmazon CloudWatchGoogle MapsAxure.

What is Forma.ai's email format?

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Forma.ai's email format typically follows the pattern of First.Last@forma.ai. Find more Forma.ai email formats with LeadIQ.

When was Forma.ai founded?

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Forma.ai was founded in 2016.

Forma.ai

Software DevelopmentOntario, Canada51-200 Employees

Forma.ai is a ground-breaking Sales Performance Management platform that fully integrates sales planning with rapid (and scalable) incentive compensation management.  

Creating a single, complete source of truth with your data, our platform consolidates the planning and administration of territories, quotas, and incentives with all of their dependencies.  

Trusted by innovators like Autodesk, Stryker, and Trustpilot, we're the only SPM platform on the market rapidly accelerating rule-building for incentive compensation plans with templates and a proprietary, collective data model.  

Now global sales teams, revenue operations leaders, and compensation teams can collaboratively plan and deploy even the most complex SPM strategies at speed and scale.

Section iconCompany Overview

Headquarters
155 Queens Quay East Toronto, Ontario m5a 0w4 Canada
Website
forma.ai
NAICS Code
5112 - Software Publishers
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Forma.ai's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Forma.ai's revenue is estimated to be in the range of $25M$50M

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