Insights

Rapid Expansion Forma.ai's recent acquisition of SeaMonster Technologies indicates aggressive growth and innovation in activity-based sales incentives, presenting opportunities to offer complementary solutions or integration services.

Strong Financial Backing With significant funding rounds including a $45M Series B and a $10M Series A, Forma.ai demonstrates robust financial stability and ongoing investment potential, making it an attractive partner for strategic collaborations or upsell opportunities.

Market Leadership As the only SPM platform focused on rapid rule-building with templates and a proprietary data model, Forma.ai holds a unique competitive position that appeals to organizations seeking innovative incentive management solutions.

Technology Integration Forma.ai's technology stack includes advanced tools like 6sense and Figma, indicating a focus on data-driven insights and user experience—offering avenues to introduce complementary tech integrations or analytics products.

Targeted Customer Base Trusted by prominent innovators such as Autodesk, Stryker, and Trustpilot, Forma.ai's client portfolio highlights its appeal to forward-thinking enterprises, opening doors for expanding into similar industries or enterprise segments.

Similar companies to Forma.ai

Forma.ai Tech Stack

Forma.ai uses 8 technology products and services including AdRoll, Facebook Pixel, Google Hosted Libraries, and more. Explore Forma.ai's tech stack below.

  • AdRoll
    Advertising
  • Facebook Pixel
    Analytics
  • Google Hosted Libraries
    Content Delivery Network
  • Figma
    Design
  • Font Awesome
    Font Scripts
  • Goober
    Javascript Libraries
  • 6sense
    Marketing Automation
  • Ionicons
    Web Fonts

Media & News

Forma.ai's Email Address Formats

Forma.ai uses at least 1 format(s):
Forma.ai Email FormatsExamplePercentage
First.Last@forma.aiJohn.Doe@forma.ai
48%
First@forma.aiJohn@forma.ai
4%
First.Last@forma.aiJohn.Doe@forma.ai
48%

Frequently Asked Questions

Where is Forma.ai's headquarters located?

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Forma.ai's main headquarters is located at 155 Queens Quay E, Toronto, Ontario M5A 0W4, CA. The company has employees across 4 continents, including North AmericaAsiaAfrica.

What is Forma.ai's official website and social media links?

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Forma.ai's official website is forma.ai and has social profiles on LinkedInCrunchbase.

What is Forma.ai's NAICS code?

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Forma.ai's NAICS code is 5112 - Software Publishers.

How many employees does Forma.ai have currently?

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As of October 2025, Forma.ai has approximately 147 employees across 4 continents, including North AmericaAsiaAfrica. Key team members include Chief Technology Officer: J. L.Chief Of Staff: K. W.Vp Of Marketing: M. R.. Explore Forma.ai's employee directory with LeadIQ.

What industry does Forma.ai belong to?

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Forma.ai operates in the Software Development industry.

What technology does Forma.ai use?

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Forma.ai's tech stack includes AdRollFacebook PixelGoogle Hosted LibrariesFigmaFont AwesomeGoober6senseIonicons.

What is Forma.ai's email format?

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Forma.ai's email format typically follows the pattern of First.Last@forma.ai. Find more Forma.ai email formats with LeadIQ.

When was Forma.ai founded?

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Forma.ai was founded in 2016.

Forma.ai

Software DevelopmentCanada51-200 Employees

Forma.ai is a ground-breaking Sales Performance Management platform that fully integrates sales planning with rapid (and scalable) incentive compensation management.  

Creating a single, complete source of truth with your data, our platform consolidates the planning and administration of territories, quotas, and incentives with all of their dependencies.  

Trusted by innovators like Autodesk, Stryker, and Trustpilot, we're the only SPM platform on the market rapidly accelerating rule-building for incentive compensation plans with templates and a proprietary, collective data model.  

Now global sales teams, revenue operations leaders, and compensation teams can collaboratively plan and deploy even the most complex SPM strategies at speed and scale.

Section iconCompany Overview

Headquarters
155 Queens Quay E, Toronto, Ontario M5A 0W4, CA
Website
forma.ai
NAICS Code
5112 - Software Publishers
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Forma.ai's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Forma.ai's revenue is estimated to be in the range of $10M$25M

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