Forma.ai Email Format

Software DevelopmentOntario, Canada51-200 Employees

Forma.ai is a software provider that offers a sales performance management platform designed to align sales planning with incentive compensation administration. The platform unifies planning and administration for territories, quotas, and incentives into a single data source. It supports collaboration across global sales teams, revenue operations, and compensation functions to design and deploy complex SPM strategies at scale. The company counts Autodesk, Stryker, and Trustpilot among its customers and is based in Toronto, Ontario, Canada.

In April 2026, Forma.ai announced Vincent, a conversational AI interface designed to reduce barriers to using the platform. It emphasizes the ability to rapidly create incentive compensation rules with templates, supported by a proprietary data model that underpins its data framework, helping large, data-driven sales organizations operate more efficiently.

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