Regional focus Target architectural and design firms in South and Central Florida where Formas already operates and has a network of representatives. Leverage local project knowledge and supplier partnerships to position Formas as the go-to materials consultant for region-specific builds.

Diverse supplier network Capitalize on Formas representing multiple manufacturers and managing Prodema for North America to offer a broad portfolio of architectural materials. Use this to tailor solutions for high-end projects requiring diverse finishes and performance specifications.

Digital footprint Utilize the tech stack (WordPress, Shopify, Google Analytics, Google Tag Manager) to optimize inbound inquiries, showcase project cases, and run targeted campaigns to architectural firms and design studios highly likely to source specialty materials.

Growth potential With revenue between one and ten million and a small team, there is room to scale by expanding distribution capabilities, adding representative coverage, and pursuing larger project opportunities with national or regional contractors that need a vetted material consultant.

Strategic partnerships Position Formas as a design resource by highlighting expertise in applications and installation challenges. Seek collaborations with leading design firms and wholesalers who can benefit from the knowledge of materials and out-of-the-box solutions for complex installations.