Insights

Targeted Customer Personalization Formation's core focus on delivering AI-driven personalized customer experiences at enterprise scale presents a significant opportunity to partner with organizations seeking advanced customer engagement solutions and digital transformation.

Growing Tech Adoption The company's use of sophisticated technology stacks including GDPR compliance, cloud services like AWS, and data management tools indicates a readiness to integrate additional cutting-edge solutions, creating prospects for complementary technology partnerships.

Market Expansion Potential With proven results in increasing revenue and customer lifetime value, Formation is positioned to attract clients across sectors prioritizing customer retention and loyalty, suggesting a strategic opening for upselling related marketing and analytics tools.

Financial Stability & Growth Despite its smaller size, Formation’s recent growth in revenue and solid funding of 30 million dollars highlight its market viability, making it a promising target for enterprise clients looking for innovative, scalable personalization platforms.

Competitive Positioning Linked to a market with several similar players but distinguished by its enterprise-focused AI personalization approach, Formation offers an opportunity to position complementary services such as data analytics, automation, or customer insights solutions to enhance its competitive edge.

Formation Tech Stack

Formation uses 8 technology products and services including CIM Technologies, GDPR, Apache HBase, and more. Explore Formation's tech stack below.

  • CIM Technologies
    Cad & Graphics
  • GDPR
    Certificates
  • Apache HBase
    Database
  • SQL
    Database
  • AWS CodeDeploy
    Deployment
  • jQuery
    Javascript Libraries
  • OWL Carousel
    Javascript Libraries
  • Drift
    Live Chat

Media & News

Formation's Email Address Formats

Formation uses at least 1 format(s):
Formation Email FormatsExamplePercentage
First.Last@formation.aiJohn.Doe@formation.ai
49%
First@formation.aiJohn@formation.ai
1%
Last@formation.aiDoe@formation.ai
1%
First.Last@formation.aiJohn.Doe@formation.ai
49%

Frequently Asked Questions

Where is Formation's headquarters located?

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Formation's main headquarters is located at 35 Stillman Street San Francisco, California 94107 United States. The company has employees across 4 continents, including North AmericaEuropeAfrica.

What is Formation's phone number?

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You can contact Formation's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Formation's stock symbol?

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Formation is a publicly traded company; the company's stock symbol is STC.

What is Formation's official website and social media links?

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Formation's official website is formation.ai and has social profiles on LinkedInCrunchbase.

What is Formation's NAICS code?

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Formation's NAICS code is 5112 - Software Publishers.

How many employees does Formation have currently?

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As of February 2026, Formation has approximately 41 employees across 4 continents, including North AmericaEuropeAfrica. Key team members include Vp Sales: R. L.Business Development Manager: M. S.Customer Success Manager: A. M.. Explore Formation's employee directory with LeadIQ.

What industry does Formation belong to?

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Formation operates in the Software Development industry.

What technology does Formation use?

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Formation's tech stack includes CIM TechnologiesGDPRApache HBaseSQLAWS CodeDeployjQueryOWL CarouselDrift.

What is Formation's email format?

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Formation's email format typically follows the pattern of First.Last@formation.ai. Find more Formation email formats with LeadIQ.

How much funding has Formation raised to date?

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As of February 2026, Formation has raised $30M in funding. The last funding round occurred on Jul 25, 2016 for $30M.

When was Formation founded?

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Formation was founded in 2015.

Formation

Software DevelopmentCalifornia, United States11-50 Employees

Formation empowers companies to achieve true 1:1 personalization at enterprise scale. We use artificial intelligence (AI) and machine learning (ML) to continue learning about customer preferences, analyzing their interactions and fine-tuning of offers across digital and physical channels. Formation’s proprietary platform leverages continual insights into each customer interaction to make subsequent offers smarter and more effective. This approach enables brands to create and deliver unique customer experiences that drive business results and foster deeper relationships with their customers. Our solution helps marketing teams become more efficient and effective in engaging and retaining customers, with proven results for increasing incremental revenue and customer lifetime value.

Section iconCompany Overview

Headquarters
35 Stillman Street San Francisco, California 94107 United States
Phone number
Stock Symbol
STC
NAICS Code
5112 - Software Publishers
Founded
2015
Employees
11-50

Section iconFunding & Financials

  • $30M

    Formation has raised a total of $30M of funding over 1 rounds. Their latest funding round was raised on Jul 25, 2016 in the amount of $30Mas a Series A.

  • $1M$10M

    Formation's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $30M

    Formation has raised a total of $30M of funding over 1 rounds. Their latest funding round was raised on Jul 25, 2016 in the amount of $30Mas a Series A.

  • $1M$10M

    Formation's revenue is estimated to be in the range of $1M$10M

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