Insights

AI Personalization Focus Formation's emphasis on delivering personalized customer experiences through advanced AI and machine learning positions it as a valuable partner for companies seeking to enhance customer engagement and retention strategies, especially those with complex, multichannel customer interaction needs.

Expansion through Acquisition Recent plans to acquire Mortgage Contracting Services demonstrate Formation's growth strategy and opportunity to provide integrated technology solutions in the real estate and mortgage services sectors, which could open sales channels to clients in property preservation and mortgage servicing.

Financial Growth Signals Stewart Information Services, a key potential client or competitor, reports significant revenue and net income growth, indicating a healthy financial environment where a sophisticated AI-driven personalization platform could generate value in their expanding operations.

Market Competitors Formation operates within a competitive landscape that includes several data and AI-focused firms with substantial employee bases and revenues, suggesting opportunities to target companies seeking advanced customer engagement technology or to differentiate Formation’s offerings.

Technology Stack Alignment Formation’s utilization of cloud services, GDPR compliance, and big data technologies aligns well with firms looking for secure, scalable, and compliant AI solutions, positioning it effectively to engage enterprises prioritizing data security and regulatory adherence.

Formation Tech Stack

Formation uses 8 technology products and services including CIM Technologies, GDPR, Apache HBase, and more. Explore Formation's tech stack below.

  • CIM Technologies
    Cad & Graphics
  • GDPR
    Certificates
  • Apache HBase
    Database
  • SQL
    Database
  • AWS CodeDeploy
    Deployment
  • jQuery
    Javascript Libraries
  • OWL Carousel
    Javascript Libraries
  • Drift
    Live Chat

Media & News

Formation's Email Address Formats

Formation uses at least 1 format(s):
Formation Email FormatsExamplePercentage
First.Last@formation.aiJohn.Doe@formation.ai
49%
First@formation.aiJohn@formation.ai
1%
Last@formation.aiDoe@formation.ai
1%
First.Last@formation.aiJohn.Doe@formation.ai
49%

Frequently Asked Questions

What is Formation's phone number?

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You can contact Formation's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Formation's stock symbol?

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Formation is a publicly traded company; the company's stock symbol is STC.

What is Formation's official website and social media links?

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Formation's official website is formation.ai and has social profiles on LinkedInCrunchbase.

What is Formation's NAICS code?

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Formation's NAICS code is 5112 - Software Publishers.

How many employees does Formation have currently?

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As of December 2025, Formation has approximately 51 employees across 4 continents, including North AmericaEuropeAfrica. Key team members include Vp Sales: R. L.Business Development Manager: M. S.Customer Success Manager: A. M.. Explore Formation's employee directory with LeadIQ.

What industry does Formation belong to?

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Formation operates in the Software Development industry.

What technology does Formation use?

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Formation's tech stack includes CIM TechnologiesGDPRApache HBaseSQLAWS CodeDeployjQueryOWL CarouselDrift.

What is Formation's email format?

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Formation's email format typically follows the pattern of First.Last@formation.ai. Find more Formation email formats with LeadIQ.

How much funding has Formation raised to date?

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As of December 2025, Formation has raised $30M in funding. The last funding round occurred on Jul 25, 2016 for $30M.

When was Formation founded?

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Formation was founded in 2015.

Formation

Software DevelopmentCalifornia, United States51-200 Employees

Formation empowers companies to achieve true 1:1 personalization at enterprise scale. We use artificial intelligence (AI) and machine learning (ML) to continue learning about customer preferences, analyzing their interactions and fine-tuning of offers across digital and physical channels. Formation’s proprietary platform leverages continual insights into each customer interaction to make subsequent offers smarter and more effective. This approach enables brands to create and deliver unique customer experiences that drive business results and foster deeper relationships with their customers. Our solution helps marketing teams become more efficient and effective in engaging and retaining customers, with proven results for increasing incremental revenue and customer lifetime value.

Section iconCompany Overview

Phone number
Stock Symbol
STC
NAICS Code
5112 - Software Publishers
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $30M

    Formation has raised a total of $30M of funding over 1 rounds. Their latest funding round was raised on Jul 25, 2016 in the amount of $30Mas a Series A.

  • $1M$10M

    Formation's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $30M

    Formation has raised a total of $30M of funding over 1 rounds. Their latest funding round was raised on Jul 25, 2016 in the amount of $30Mas a Series A.

  • $1M$10M

    Formation's revenue is estimated to be in the range of $1M$10M

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