Insights

Real-time assessment Formative positions itself as an all-in-one platform for live instruction, assessment, and feedback. This suggests a sales opportunity around replacing multiple tools with a single integrated solution to improve teacher efficiency and learning outcomes.

PLC collaboration The product emphasizes sharing activities, data, and strategies across professional learning communities and departments. Target expansion could focus on district-wide or school-wide deployments to drive consistency and scale.

AI and tech stack With AI-powered supports and 20+ tech-enhanced item types, there is a strong upsell case to districts seeking advanced personalization, data analytics, and scalable assessment capabilities.

Mid-market growth Customer size indicators (11-50 employees, revenue in the mid-range) position Formative in the mid-market K-12 space, presenting opportunities to upsell to larger districts or partner with system integrators for broader adoption.

Competitive landscape Compared to peers like ClassDojo, Quizlet, and Nearpod, Formative can differentiate through live responsiveness and real-time adjustments. Sales plays could highlight cost-of-ownership reductions and aligned classroom workflows when consolidating tools.

Similar companies to Formative

Formative Tech Stack

Formative uses 8 technology products and services including Pendo, Canva, Amazon Web Services, and more. Explore Formative's tech stack below.

Formative's Email Address Formats

Formative uses at least 7 email formats:
Formative Email FormatsExamplePercentage
First@formative.comJohn@formative.com
56%
Last@formative.comDoe@formative.com
23%
First.Last@formative.comJohn.Doe@formative.com
12%
FLast@formative.comJDoe@formative.com
9%
First@goformative.comJohn@goformative.com
92%
FLast@goformative.comJDoe@goformative.com
4%
Last@goformative.comDoe@goformative.com
4%

Frequently Asked Questions

What is Formative's stock symbol?

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Formative is a publicly traded company; the company's stock symbol is CNQQ.

What is Formative's official website and social media links?

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Formative's official website is formative.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Formative generate?

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As of October 2026, Formative's annual revenue is estimated to be $50M - $100M.

What is Formative's SIC code and NAICS code?

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Formative's SIC code is 6371 - Pension, Health, and Welfare Funds and NAICS code is 6114 - Business Schools and Computer and Management Training.

How many employees does Formative have currently?

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As of October 2026, Formative has approximately 25 employees across 5 continents, including North America, Asia and South America. Key team members include Marketing And Product Manager: R. C. and Senior Product Designer: D. G. Explore Formative's employee directory with LeadIQ.

What industry does Formative belong to?

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Formative operates in the E-Learning Providers industry.

What technology does Formative use?

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Formative's tech stack includes Pendo, Canva, Amazon Web Services, Salesforce, Claude by Anthropic, Sentry, Datadog and Salesloft.

What is Formative's email format?

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Formative's email format typically follows the pattern of First@formative.com. Find more Formative email formats with LeadIQ.

How much funding has Formative raised to date?

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As of October 2026, Formative has raised $77M in funding. The last funding round occurred on Jun 15, 2021 for $70M.

When was Formative founded?

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Formative was founded in 2013.
Formative logo

Formative

E-Learning ProvidersCalifornia, United States11-50 Employees

Formative provides an all-in-one platform to teach, assess, and adjust learning activities in real time. Educators can craft engaging, standards-aligned tasks that incorporate multimedia and a variety of interactive item types, supported by AI-powered features. By capturing live student responses and delivering instant feedback, the system helps address misunderstandings before they grow into gaps.

Collaboration is central to the platform, enabling teachers to share activities, data, and instructional strategies across professional learning communities and departments to support consistent practice. It supports daily learning—from warm-ups to benchmarks—within a single space for instruction, assessment, and shared insights. Based in Los Angeles, California, Formative is a small to mid-sized e-learning provider focused on real-time, data-informed instruction.

Section iconCompany Overview

SIC Code
6371 - Pension, Health, and Welfare Funds
Stock Symbol
CNQQ
NAICS Code
6114 - Business Schools and Computer and Management Training
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $77M

    Formative has raised a total of $77M of funding over 3 rounds. Their latest funding round was raised on Jun 15, 2021 in the amount of $70M as a Private Equity.

  • $50M - $100M

    Formative's revenue is estimated to be in the range of $50M - $100M

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