Market Niche Target mid-sized research institutions and cancer centers using Forte’s standards-based clinical research software, consulting, and managed infrastructure to expand footprint beyond current customers and address organizations aiming to modernize eDC, eSource, and data integrity.

Cloud and Data Leverage Forte’s AWS and data integration capabilities (lab results interface with SMART on FHIR) to pitch cloud-hosted, interoperable data workflows, reduce IT burden, and accelerate site-wide data capture and reporting improvements.

Community Advantage Promote Onsemble Community and biannual conferences as a value-add for customer engagement, driving cross-site knowledge sharing, reference selling, and expanded adoption of Forte platforms across networks.

Analytics Leadership Position Forte’s benchmarks and state-of-technology reports as a differentiator to prospective clients seeking evidence-based improvements, offering consulting engagements around benchmarking, process optimization, and technology strategy.

Expansion Signals Capitalize on ongoing product evolutions (e.g., Forte EDC 9.0) and the endorsement from potential acquirers by highlighting scalability, interoperability, and support for large academic medical centers and cancer programs to win multi-site or enterprise deals.