Pay-Per-Use Advantage Highlight the pay-per-use model to potential hospital and ASC customers to reduce capital expenditure, technology obsolescence risk, and staffing burdens, positioning ForTec as a flexible procurement partner for surgical lasers and related devices.

National Service Footprint Leverage the coast-to-coast service center network to target healthcare facilities in non-urban markets and expanding regions, offering rapid deployment, local support, and on-site training through ForTec Clinical Technology Specialists.

Broad Lasers Portfolio Emphasize the broadest array of lasers and related surgical technologies from certified manufacturers to address diverse procedural needs, enabling cross-sell opportunities across specialties such as orthopedics, urology, gynecology, and general surgery.

Clinical Expertise Position the clinical technology specialists as a differentiator who ensure safe operation and case readiness, offering value-added services such as pre-procedure planning, on-site support, and post-use optimization to drive adoption and loyalty.

Growth and Partnerships Target mid-market and large hospital systems with potential procurement partnerships, volume-based pricing, and managed equipment programs that align with existing supplier consolidation trends in the medical device landscape.