Strong Sustainability Focus Forthglade emphasizes sourcing local UK ingredients and producing natural pet foods with no artificial fillers, appealing to environmentally conscious consumers and those seeking high-quality, ethical pet nutrition.

Growing Product Line Recent launches such as Small Dog recipes, Dental Sticks, and seasonal ranges indicate an expanding product portfolio, offering cross-selling and upselling opportunities to pet owners looking for tailored and functional nutrition options.

Strategic Market Positioning As a Devon-based, family-rooted company with a state-of-the-art factory and a focus on natural ingredients, Forthglade appeals to premium pet owners willing to invest in wholesome, trusted brands, creating opportunities for premium product placements.

Active Partnerships and Promotions Collaborations with charities like the National Trust and charities supporting veterans, along with ambassador endorsements, enhance brand visibility and credibility, fostering consumer loyalty and deeper engagement with pet owners.

Innovative Marketing Tools Utilizing digital tools such as Microsoft Advertising, Weglot, and Shogun Page Builder, Forthglade leverages advanced online marketing strategies that can be further expanded to increase direct-to-consumer sales channels and targeted marketing campaigns.