Crypto Differentiator ForUsAll stands out as a 401(k) provider that enables crypto exposure through Alt 401 and crypto payroll integrations. This positions you well to attract crypto-native startups and fintechs that want innovative benefit programs. Emphasize the ability to offer 50+ cryptocurrencies and seamless enrollment via payroll platforms to reduce friction.

Alt 401 Growth Alt 401 is a growth engine for SMBs seeking differentiated retirement plans. Market to tech-forward employers and VC-backed startups that want to offer crypto exposure as a talent magnet, with easy onboarding and scalable administration.

Payroll Partnerships Use Bitwage and Coinbase partnerships as a proof point for payroll-integrated retirement options. Propose co-sell with payroll providers and HR tech to expand reach and streamline crypto enrollment in plans.

Compliance Positioning Crypto in retirement raises compliance considerations. Position ForUsAll as a governance-focused, compliant choice with established oversight and a history of pushing crypto-enabled solutions, appealing to risk-aware SMBs seeking reputable providers.

SMB Focus Primary target are growth-stage startups and SMBs in tech hubs that value crypto-enabled benefits. Leverage current client base in crypto and fintech sectors to upsell Alt 401 and related options, establishing ForUsAll as a trusted partner for talent attraction in scaling companies.