Sales enablement FORWARD is a mid-sized IT services and consulting firm with a Salesforce focus, offering opportunities to upsell advanced Salesforce services, B2C composable commerce expertise, and strategic advisory support to clients looking to enhance commerce, marketing, and service integration.

Platform partnerships As a Salesforce Summit Partner and Advisor Board member, FORWARD can introduce cross-sell opportunities to enterprise clients already invested in Salesforce ecosystems, enabling bundled solutions that combine marketing automation, customer service, and commerce capabilities.

Tech stack leverage With utilization of Pardot, Microsoft Advertising, Matomo, Snowplow, Piwik PRO, iCIMS and Microsoft 365, there are upsell paths for analytics-driven marketing optimization, advertising ROI improvements, and talent acquisition tech integrations for client organizations.

Growth readiness The company position as a strategic partner with B2B and B2C consultative capabilities, along with a focus on composable commerce, presents a sales hook for mid-market to small enterprise clients seeking modernization and scalable commerce ecosystems.

Financial and scale cues Small to mid-size employee base (51-200) and revenue in the low millions indicate a suitable target for long-term managed services, ongoing optimization projects, and incremental digital transformation programs that align with clients’ gradual budget adoption.