Acquisition by Nestle Persona Nutrition was acquired by Nestle Health Science in 2019, providing an opportunity for strategic partnership with the Nestle group and leveraging their resources for potential cross-selling initiatives.

Leadership Shift Persona Nutrition returned to the leadership of founders, Jason Brown and Prem Thudia, in 2024, signaling a renewed focus on innovation and personalized nutrition solutions that can be highlighted in sales pitches to emphasize company vision and agility.

Product Diversification Persona Nutrition expanded its product line to include daily gummy and chewable vitamin packs, catering to families and individuals, presenting a chance to target a wider customer base through customized sales strategies.

Medical Professional Team The addition of medical professional Philip Schauer to the team in 2020 enhances Persona Nutrition's credibility and expertise, offering a unique selling point in promoting the personalized vitamin program as medically-supported and trusted.

Scholarship Initiative Launching nutrition academic scholarships in 2019 not only reflects Persona Nutrition's commitment to education and wellness but also creates an avenue for engagement with health-focused institutions and individuals, opening doors for collaborative sales ventures.