Strategic Partnerships Leverage Marriott network and loyalty programs to position Four Points by Sheraton Boston Logan Airport for targeted cross-promotions, corporate procurement, and preferred partner status with travel, events, and hospitality platforms.

Expanded Reach Capitalize on Marriott’s global expansion momentum and new property openings to create co-branded campaigns, transfer business from legacy brands, and capture overflow from upcoming openings in markets with demand similar to Boston.

Tech Enablement Utilize the hotel’s technology stack and analytics to offer personalized B2B outreach, optimize group and corporate rates, and propose digital marketing services to enhance guest acquisition and loyalty program engagement.

Experience Marketing Position Four Points as a pilot location for sustainability or community-focused initiatives and events, aligning with broader Marriott sustainability goals to attract corporate clients seeking responsible travel options.

SMB & Enterprise Target small- to mid-sized corporate accounts, government travelers, and regional events by highlighting shuttle, breakfast, and Wi-Fi amenities as value drivers, while offering flexible meeting space solutions and negotiated group rates.