Insights

Strong Local Engagement FOX 47's deep community integration and focus on local news offer opportunities to sell targeted advertising campaigns that resonate with Mid-Michigan residents and local businesses seeking hyper-local reach.

Digital Outreach Potential With a tech stack including Google AdSense, PubMatic, and Snowplow, FOX 47 has a solid foundation for digital advertising and data analytics services, presenting prospects for partnerships in programmatic ad sales and audience insights.

Community Partnerships FOX 47's existing collaborations with organizations like the Greater Lansing Food Bank and Zillow Rentals showcase its community engagement, which could be leveraged for sponsorships, content sponsorships, and community-centric marketing initiatives.

Regional Market Focus The station's coverage of Lansing and its surrounding counties, with a socially and politically influential population, provides avenues for targeted advertising in government, education, and local service sectors.

Growth and Innovation Recent initiatives like launching the Ebersole Institute and expanding partnered content suggest openness to innovative media solutions, making it a potential partner for branded content, educational sponsorships, and multimedia campaigns.

Similar companies to FOX 47 (WSYM)

FOX 47 (WSYM) Tech Stack

FOX 47 (WSYM) uses 8 technology products and services including Infolinks, PubMatic, Google AdSense, and more. Explore FOX 47 (WSYM)'s tech stack below.

  • Infolinks
    Advertising
  • PubMatic
    Advertising
  • Google AdSense
    Advertising
  • Snowplow
    Analytics
  • jsDelivr
    Content Delivery Network
  • Dropbox
    Digital Asset Management
  • Prototype
    Javascript Frameworks
  • Apache
    Web Servers

FOX 47 (WSYM)'s Email Address Formats

FOX 47 (WSYM) uses at least 1 format(s):
FOX 47 (WSYM) Email FormatsExamplePercentage
First.Last@fox47news.comJohn.Doe@fox47news.com
73%
FLast@fox47news.comJDoe@fox47news.com
14%
Last@fox47news.comDoe@fox47news.com
10%
First.MiddleLast@fox47news.comJohn.MichaelDoe@fox47news.com
3%

Frequently Asked Questions

What is FOX 47 (WSYM)'s official website and social media links?

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FOX 47 (WSYM)'s official website is fox47news.com and has social profiles on LinkedIn.

What is FOX 47 (WSYM)'s SIC code NAICS code?

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FOX 47 (WSYM)'s SIC code is 2711 - Newspapers: Publishing, or Publishing and Printing NAICS code is 515 - Broadcasting (except Internet).

How many employees does FOX 47 (WSYM) have currently?

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As of December 2025, FOX 47 (WSYM) has approximately 46 employees across 1 continents, including North America. Key team members include News Director: M. J.General Manager & Director Of Sales: G. B.Digital Account Manager: K. M.. Explore FOX 47 (WSYM)'s employee directory with LeadIQ.

What industry does FOX 47 (WSYM) belong to?

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FOX 47 (WSYM) operates in the Broadcast Media Production and Distribution industry.

What technology does FOX 47 (WSYM) use?

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FOX 47 (WSYM)'s tech stack includes InfolinksPubMaticGoogle AdSenseSnowplowjsDelivrDropboxPrototypeApache.

What is FOX 47 (WSYM)'s email format?

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FOX 47 (WSYM)'s email format typically follows the pattern of First.Last@fox47news.com. Find more FOX 47 (WSYM) email formats with LeadIQ.

When was FOX 47 (WSYM) founded?

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FOX 47 (WSYM) was founded in 1982.

FOX 47 (WSYM)

Broadcast Media Production and DistributionMichigan, United States11-50 Employees

FOX 47 News "In Your Neighborhood" showcases mid-Michigan through the lens of a lifelong local with the curiosity of a tourist. 

FOX 47 reporters are well-sourced and embedded within our communities to deliver more local stories on more platforms than any other news outlet.

WSYM-TV is the Fox-affiliated television station for Mid-Michigan that is licensed to Lansing. Owned by The E.W. Scripps Company, WSYM operates MyNetworkTV affiliate WHTV (owned by Venture Technologies Group, LLC) through a local marketing agreement. The call letters stand for We Say Yes to Michigan. 

All local newscasts seen on the station now feature a separate graphics scheme and news music package from Lansing’s NBC affiliate WILX. With WSYM now being a sister station of WXYZ (Detroit), a half-hour simulcast of that outlet's weekday morning newscast has been added to WSYM. Airing at 6:30, it is branded as 7 Action News This Morning on Fox 47 and features Detroit-based coverage although statewide news headlines are included. Weekday edition The Morning Blend features a variety of community organizations, businesses, and happenings in Mid-Michigan.

Lansing is the state capital and is the center of a three-county urban population of about 114,297. The metropolitan area, which includes four counties, has a population of approximately 534,000. The Lansing metropolitan area, often referred to as ‘Mid-Michigan’ is an important center for educational cultural, governmental, and industrial functions.

Section iconCompany Overview

SIC Code
2711 - Newspapers: Publishing, or Publishing and Printing
NAICS Code
515 - Broadcasting (except Internet)
Founded
1982
Employees
11-50

Section iconFunding & Financials

  • $25M$50M

    FOX 47 (WSYM)'s revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    FOX 47 (WSYM)'s revenue is estimated to be in the range of $25M$50M

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