Fract

Software DevelopmentCalifornia, United States2-10 Employees

Fract is a business intelligence platform powered by geospatial AI. We solve business problems that are inherently location driven. 

Here are some of the questions we answer: 
- Am I wasting our advertising dollars targeting campaigns in the wrong locations?
- Where and what shape would make my territory most profitable?
- What are the hidden variables behind the success of my location?
- How do I maximize my ad campaign ROI and target only zip codes with the highest target audience concentration?
- What’s the market potential for my product in this area?
- Am I cannibalizing sales from an adjacent territory? By how much and what do I do about it?
- How do external factors like weather or events in the area impact my sales?
- Did I just build too big or too small of a territory for a new franchisee that I’ll be locked into for 10 years?
- We just found out that having a school within half a mile from a store will bring the sales up - how do we make sure that locations take that into account?
- How much money am I going to make at this location taking into account all the characteristics and historical data across the brand?
- I am going to a new market - how many territories/units can it support and can I get a quick preview of what it would look like?
- How does drive time compare to my actual trade area - does it make a difference?
- Does my trade zone match the delivery zone, and if not, why?

Some of areas benefiting from location intelligence - Market Research, Sales Teams, Geomarketing, E-commerce Targeting, Franchising, Service Areas, Supply Chain and Demand Forecasting, Real Estate, Merchandise Planning, Operation Analytics, Delivery Zones

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