Insights

Strong Brand Portfolio With access to over 500 brands across fragrances, skincare, haircare, and cosmetics, there are numerous cross-selling and bundling opportunities to increase average order value and capture a wider customer base.

Digital Engagement Active presence on social media platforms such as Instagram, TikTok, Twitter, and Facebook, combined with tech tools like Vue.js and Heap, provide channels for targeted marketing campaigns and personalized promotions to drive online sales.

Collaborative Partnerships Recent collaborations with Savoo and Blossominggifts indicate opportunities to expand sales through strategic partnerships and themed promotional campaigns catering to seasonal trends and gift-giving occasions.

Affordable Luxury Focus Positioning as an affordable luxury retailer targeting treat-holics offers potential for premium product upsells and loyalty programs aimed at consumers seeking self-gifting options during special occasions.

Niche Market Expansion Given its specialization in fragrance and beauty products, there is potential to develop exclusive lines or limited editions to attract niche segments and create high-margin sales opportunities.

Similar companies to Fragrance Direct

Fragrance Direct Tech Stack

Fragrance Direct uses 8 technology products and services including AppNexus, Inspectlet, Vue.js, and more. Explore Fragrance Direct's tech stack below.

AppNexus
Advertising
Inspectlet
Analytics
Vue.js
Javascript Frameworks
Heap
Mobile Analytics
Astro
Page Builders
PayPal
Payment Processing
Yoast SEO
Search Engines
Hermes
Transportation And Fleet Management

Media & News

Fragrance Direct's Email Address Formats

Fragrance Direct uses at least 1 format(s):

Fragrance Direct Email Formats	Example	Percentage
First.Last@fragrancedirect.co.uk	John.Doe@fragrancedirect.co.uk	60%
First@fragrancedirect.co.uk	John@fragrancedirect.co.uk	23%
FLast@fragrancedirect.co.uk	JDoe@fragrancedirect.co.uk	10%
Last@fragrancedirect.co.uk	Doe@fragrancedirect.co.uk	7%

Frequently Asked Questions

What is Fragrance Direct's official website and social media links?

Fragrance Direct's official website is fragrancedirect.co.uk and has social profiles on LinkedIn.

What is Fragrance Direct's NAICS code?

Fragrance Direct's NAICS code is 44-45 - Retail Trade.

How many employees does Fragrance Direct have currently?

As of December 2025, Fragrance Direct has approximately 51 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Cro & Catalogue Manager: M. J.Video Content Creator: S. T.Business Intelligence Analyst: R. W.. Explore Fragrance Direct's employee directory with LeadIQ.

What industry does Fragrance Direct belong to?

Fragrance Direct operates in the Retail industry.

What technology does Fragrance Direct use?

Fragrance Direct's tech stack includes AppNexusInspectletVue.jsHeapAstroPayPalYoast SEOHermes.

What is Fragrance Direct's email format?

Fragrance Direct's email format typically follows the pattern of First.Last@fragrancedirect.co.uk. Find more Fragrance Direct email formats with LeadIQ.

When was Fragrance Direct founded?

Fragrance Direct was founded in 1993.

Fragrance Direct

Q: How many employees does Fragrance Direct have currently?

Fragrance Direct has approximately 51 employees.

Q: What technology does Fragrance Direct use?

Fragrance Direct's tech stack includes Google Fonts API, ZURB Foundation, MySQL, hCaptcha, Cart Functionality.

RetailEngland, United Kingdom51-200 Employees

Welcome to Fragrance Direct, the ultimate online destination for treatoholics who love life’s little luxuries from fragrance to cosmetics. We’re here to fulfil our customers’ self-gifting needs and offer that extra helping hand in the special occasion present-hunting department. Our motto? Treat. Save. Repeat. With the help of our incredible 500+ brands, here to cater for lovers of fragrance, skincare, haircare, makeup and more, we pride ourselves in providing exactly what our customers need and inspiring future purchases!

Follow us on our Socials:
Instagram - https://www.instagram.com/fragrancedirect/
TikTok - https://www.tiktok.com/@fragrancedirect
Twitter - https://twitter.com/FragranceDirect
Facebook - https://www.facebook.com/FragranceDirect